Team

Greg Herz

Founder & CEO | Leasing & Development | Investment Sales


Greg Herz, the founder of WCB, was exposed to commercial real estate at an early age through family investments and kicked off his career after graduating Pepperdine University. He first worked at the CIM Group as a leasing representative where he focused on both the Hollywood and Highland Center and the Strand project in Huntington Beach. He then worked at ValueRock Realty Partners where he specialized in leasing neighborhood and community shopping centers. There he worked on a portfolio of more than 3 million square feet with properties in SoCal, Arizona, and Hawaii. After years of working in project leasing, he joined SRS Real Estate Partners where he brokered a variety of transactions. While Greg attended the MBA program at Pepperdine’s Graziadio School of Business he worked on building his own commercial brokerage. During Covid, Greg was transacting around $30 million in sales annually.


Giovanni Oliva

Managing Partner | Investment Sales


For the past two decades, Giovanni has been in the global Real Estate Investment & Capital Markets space, most recently in the past several years he has been focused on the disposition of Multifamily Real Estate and Acquisition of National Net Lease Investment properties for his clients utilizing the 1031 Exchange Process. 

Originally from London, England, he now lives with his family in Los Angeles, CA.

Prior to joining West Coast Brokerage, Giovanni served key roles at NNN Properties Group, KW Commercial, and the Stan Johnson Company in the US markets after years of operating in the global investment markets where he tenured in cities such as London, Dubai, Milan, Barcelona, Marbella, Sofia, and Sydney.

Giovanni specializes in providing advisory services around acquisition, disposition, leasing and financing of commercial real estate to his clients who consist of private investors, hedge funds, developers, institutions, small to medium size business owners and individuals.

By utilizing his understanding of current market trends across varied asset classes and business sectors, along with a depth of understanding of both the economic and geographical influences that affect pricing and valuation metrics he is able to focus on maximizing value for his clients.

He is a huge advocate of leveraging technology to help deliver a superior experience to his clients, all the while keeping in the forefront of his mind that business at its core is about people and relationships

Some Past Closings:

STNL – Safeway’s –  Olympia, WA $10.8MM

STNL – McDonald’s – Los Angeles, CA $4.85MM

MT – Retail Strip Centre (NNN) – Long Beach, CA $3.65MM 

STNL – Walgreens Portfolio – Nationwide $5.5MM

STNL – Family Dollar –  Greenacres, FL $2.9MM

STNL – Advance Auto Parts –  Alexandria, LA $1.5MM

ST – Day Care – Los Angeles, CA $1.75MM

Multifamily Apartment – 23 Unit –  Los Angeles $5.3MM

Multifamily Apartment – 16 Unit –  Los Angeles $3.7MM

Multifamily Apartment – 8 Units – Los Angeles $1.4MM 

Multifamily Apartment – 5 Units – Los Angeles $1.2MM 

Income Property – 4 Unit – Los Angeles $1.3MM

Income Property – 4 Unit – Los Angeles $950K

STNL – Dollar General – Vonore, TN $900K

MT    – Dollar General – Greenville, SC $720K